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Page Advisor can now be used to analyze the new page and return a score that gives you an estimate as to how well that page is optimized for good positioning on search engines in general, or one specific engine. The importance of this second analysis cannot be underestimated. In fact, the best results come from repeated building-and-analysis, until the Doorway Page is optimized as well as possible. Once you have a page that you are happy with, you can use AddWeb 4’s AISubmit module to automatically register your new doorway page with all of the search engines you want to be listed on. The hardest part is now remaining patient as you wait for all of the indices to pick up your listing. This can take anywhere from several seconds to several months, depending on the individual search engine. Check for your ranking regularly to determine if you are listed, and if you are, where you are positioned.
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If you have chosen good keywords, and followed the steps outlined above, you should have a good position near the top of the listings. Now the trick is to maintain that position. Just because you appear at the top of the search results doesn’t mean that you are guaranteed to remain there. New websites appear by the second and search engines regularly change the methods they use to index them. To ensure that you maintain your position, you must first re-submit your site around once a month and check your ranking on each major search engine regularly, preferably once a week. By checking your ranking you can determine what your position is and whether it is trending upward or downward. If you are heading up over time, great, pat yourself on the back for a job well done. If your rank is spiraling downwards, or you just can’t seem to push ahead of certain competitors, its time for some more advanced work.
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The fact that most people do not query search engines on single words such as “Books”, or “Fish”, works in your favor. Users are more likely to search for something more specific like “Cook Books”, or “Monk Fish”. The first step, then, in choosing the right keywords, is to make them specific. You can also be more specific in your keywords by narrowing down your geographic location. For example, if you're a dentist in Washington, you would be most interested in attracting web site visitors from the Washington area. Washington Internet traffic would also be more likely to visit you, rather than a dentist in another state. So you would be best off picking keywords like:
Dentists WA
Dentist in Washington
WA dentists
Washington Dentist
You also have an excellent chance at ranking well on keywords that are closely related to the main subject of your site. For example, if your website subject is gourmet foods and culinary arts, you might try targeting related keywords such as “Vietnamese cinnamon” or “Cajun spices”. The point is, people looking for these items are probably interested in cooking as well. Furthermore, the competition for these keywords is much less intense than for “food”, or “Cooking”. You have a better chance of getting an excellent position using focused and targeted keywords such as these. There are other opportunities as well, such as taking advantage of misspellings.
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